SB Brand-Led Culture Change 2024 - Discount ends April 7th!

Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Why Working with Social Innovators Advancing Racial, Ethnic Equity Is Smart Business

Why Working with Social Innovators Advancing Racial, Ethnic Equity Is Smart Business

New Schwab Foundation research provides scalable lessons on how to drive value creation by addressing systemic socioeconomic exclusion at the local and global levels.

Paris 2024 Gives First Look at Its Circular Approach to Olympic Games

Focusing on the material footprint of the upcoming summer Games, Paris 2024 is leaning heavily into recycled materials and plans for reuse of all temporary infrastructure, furniture and equipment.

Brands People Love on Purpose, feat. Tillamook

We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle.

‘The Value of Values’: Lessons from Tony’s Chocolonely

The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

Ayurveda: A Fresh Perspective on Sustainability

Sustainability in business is treated as if our wellbeing isn’t linked to the air we breathe, the water we drink, the food we eat, and the world we create. In ayurveda’s holistic worldview, there’s no such thing as ‘it doesn’t concern me’ when it comes to sustainability.

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Social-Impact Investing: 5 Lessons from a Successful First Venture

Cross-Posted from Finance & Investment. How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.

Analysis of US Utilities Reveals Inconsistent Climate-Policy Advocacy

A new benchmark analysis of 12 of the largest US electric utility companies finds significant inconsistencies between utilities’ public climate commitments and their direct and indirect climate lobbying practices.

Early Adopters Share Insights from Piloting Science-Based Targets for Nature

Cross-Posted from New Metrics. Pilot companies say the newfound understanding of their impacts and dependencies on nature is helping change mindsets internally regarding the urgency of meaningful action.

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap

Cross-Posted from The Next Economy. New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap.

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Think Global, Act Local: Making Sustainability Goals More Approachable

While achieving these goals may not be easy, these practices help break down lofty goals and create coordinated, meaningful change.

‘Guard Our Future:’ Kao's Vision to Balance Business with Solutions to Social Issues

Kao’s Guard Our Future project aims to greatly reduce transmission of dengue fever by focusing on three main areas: community activities, raising awareness among the next generation, and dengue fever forecasting.

An Early Adopter’s Guide to Sustainability: 5 Lessons Learned

Companies that challenge the idea of business-as-usual can set the pace of innovation for their peers despite the risk of failure. And you might just unlock a new way of doing business and see ripple effects for years to come.

Brands People Love on Purpose, feat. Tony's Chocolonely

We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.

A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs

Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability.

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Achieving Your Sustainability Goals Through a Human-Centered Approach

Cross-Posted from Organizational Change. Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.

G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

Cross-Posted from Supply Chain. The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.

Making a Clean Break from Fossil Fuels

Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Cross-Posted from Marketing and Comms. Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.

Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.

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