COMPLIMENTARY ACCESS

Sustainable Brands Online Seminar Series

In 2009, Sustainable Brands (parent company: Sustainable Life Media) began producing an online seminar series designed to orient business leaders to opportunities in sustainability-led innovation with intent to drive brand value. The series began with a look at what many companies were already starting to see in terms of return on their sustainable business leadership. It brought in global thought leaders and leading experts to share perspectives, new ideas and inspirational models around brand innovation during that time.

As an introductory course, this series allowed executives and managers seeking to understand how to step into the demands of the market an opportunity to learn how to build business value and brand equity by innovating for sustainability. Topics included: Market Drivers & the Opportunity for Sustainability, Business Model Innovation and Brand Strategies, Product & Package Design, Sustainable Supply Chain, and Effective Communications Strategies & Tactics.

Ten years later, Sustainable Brands still remains at the forefront of delivering thought leadership around sustainability-led innovation. While the specific examples and individual metrics have evolved, the concepts and strategies discussed in this series are relevant today.

We are pleased to offer complimentary access to this original version for a limited time. Stay with us and subscribe to SB community newsletters and become one of the first to learn when an updated online series becomes available in the coming months.

What You Will Learn:

  • A definition of sustainability terms to help you better interpret and prepare for the learning journey ahead
  • The new shape of leadership and why investors and stakeholders are demanding increased innovation around sustainability
  • The shifting landscape of consumer values and implications for your brand's future
  • The evolution of brand value and what to do about it
  • Sustainable product design – an overview of prevailing approaches
  • The new metrics of sustainable business

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