In early June 2015, Sustainable Brands convened over 2,000 business leaders from around the globe in San Diego, CA, for four days of extraordinary conversations demonstrating how innovation for sustainability is changing the landscape of product and service design, brand strategy, marketing, communications, finance and human resources. By outlining key macro trends, brand stories and science-based evidence, speakers proved that purpose-driven brands are not only alive, but also quickly becoming essential to surviving and thriving as a business in a complex 21st century economy.
This handpicked series of highlights, specifically dedicated to brand strategy, marketing and communications, points to some of the event’s most valuable content. You will find key new insights and best practices from brands such as Heineken, Target, Unilever, Procter & Gamble, AT&T, New Balance, and more. We hope the thought leadership and case studies inspire new ideas and help you contribute to a more sustainable economy for all of us.
What You Will Learn: