On November 2012, hundreds of thought leaders united in London to address critical questions facing our global society and environment. These leaders focused on what it would look like when brands build from “purpose” at the center of business. They found new ways to collaborate, often with competitors, to learn from the failures – and the successes – of those driving new business value by innovating for sustainability.
This collection summarizes some of the key learnings shared by industry leaders at SB London in the United Kingdom.
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Learning From Leaders